A Blue Cube Design
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184 East Coast Road, Singapore 428890
A Blue Cube Design (ABCD) was founded in 2020 by a group of seasoned and passionate interior designers, each bringing over a decade of expertise in crafting dream homes. With a passionate team of designers and artisans, ABCD is dedicated to transforming every space into a living masterpiece.
At the core of ABCD’s philosophy is the belief that outstanding interior design begins with a solid foundation—built on trust, collaboration, and clear communication. This ensures that every client’s vision is seamlessly realized, as our team works closely to bring ideas to life with precision, creativity, and elegance.
With over 20 years of expertise, each of our directors brings a wealth of knowledge from diverse renovation backgrounds. Supported by a team of designers skilled in both design and project management, ABCD ensures every project is handled with precision and creativity.
To maintain high standards and streamline workflows, we established our in-house carpentry workshop in Woodlands. This allows us to oversee every detail, ensuring quality at every step. Our subcontractors work seamlessly alongside us, fostering a collaborative approach that consistently delivers
outstanding results.
Testimonials
We are very happy and satisfied with A Blue Cube Design service. Ezra is super friendly and helpful, he is very professional and also fast responding any queries. A very good and trustable ID that u can rely on. Thank you so much Ezra.
— Joan Chai
I was assisted by Ivan from ABCD for my house renovation. For every customer, three things are very essential; quality, cost and customer service. it's indeed true that this place is able to provide excellent service and work.I've consulted more than 4 companies, & none had reasonable cost as compared to ABCD. Ivan made sure the total cost was according to my budget. I wouldn't completely say there were no increase on the way through the renovation, but he made adjustments to make sure the promised amount and exact amount were close by.
I would think for the amount we paid, there might be compromises on the cost. To my astonishment, the quality was good. & years would prove it to be as well. As of now, it is commendable.
This wouldn't have been possible without Ivan. He was extremely accommodating with all my requests. Even with weird structures in the room, he was able to think quickly and design a walk in wardrobe for me. He settled most of the things without us having to worry. He was extremely friendly, homely and an amazing consultant. Both me and my husband are glad to have met Ivan & engaged his services. Even after handing over the house, he constantly checked on us to see if there were any defaults and helped needed.
I'd really love to take this opportunity to thank Ivan & also , highly and strongly recommend him to future customers.
Thank you!
— K Nanthini
ABCD was relatively new and I had doubts initially as there wasn't much reviews on them. I'm glad to have met my ID, Celson and never regretted entrusting my house to him. Many IDs had given me a longer renovation duration due to lack of manpower in view of the Covid situation but Celson and his management team assured me on my required handover date.We had a good first meetup discussing on my requirements and his proposal. He was very patient and entertaining, and his design ideas were in line with what I wanted.
It was an enjoyable process working with him throughout the renovation period. He constantly kept me updated with the progress and took extra effort to ensure everything was executed smoothly. He always try his best to arrange his workers to rectify any issues asap even after renovation completion.
In summary, I highly recommend Celson because he is very professional, responsive, responsible and delivers what he promise. He takes pride in his work. Thank you ABCD for delivering quality work within a tight schedule. I'll definitely engage Celson again for any other renovation works.
— Foo Bing Guang
Ezra You is a good I.D. He is patient and does his job well even when rectifications are needed, he does so promptly. I really recommend ABCD Cube interior for your home renovation.
— Rekha Daswani
Doubts on renovation? Go find Averse, an Award winner designer & boss of ABCD., A Blue Cube Design. His professional team have just done a great job during the recent renovation of my 5 room flat. Just highlight some examples I have experienced with ABCD: Carpenter (Ah Foo) Super good carpentry works. I witnessed how he installed the cabinets, So fast, so professional. Cabinets finishing so fine, so smooth, no rough edges. The excellent workmanship caught the attention of my guests who started enquiring who did my carpentery works. Electrical (Ah Hao) This man came with a disciple also called Ah Hao. Both Big Hao and small Hao were so skillful and fast. I I I was so worried that my existing tiles might crack cos we need to drill hole to install power points on both sides of the wall. Big Hao patiently explained how he would drill (ie fast speed beginning but slow at the end) and advised which side of the wall to initiate drilling so as not to cause damage to the tiles. So amazing to see that all my tiles eventually remained unharmed without a single crack. So neat, so well done. Ah Hao then installed the LED strip.The installation was again another master piece. The LED strip lights shadows on the false ceiling were so evenly spread across, much more beautiful than my previous LED installation which have uneven ``waves`` throughout. The lightings Ah Hao bought and installed were shining bright and lovely, much better than my previous lightings. Ceiling works (Ah Hock) I wanted to install a pulley system to exercise. ABCD Ah Hock came to fix the pulley on the cailing. Really impressed--Not just one simple hook, but 4 strong nuts supporting one strong hook. Very well fixed and super firm and strong. Really allayed my initial worry of the pulley dropping on my head. Ah Hock was so skilful. He first drilled through a plastic container and used it to collect all falling debris and dust during the drilling process. No flying debris or dust cos all would drop into the plastic container. He took additional precaution to cover the whole place with a canvas and helped to clean up the ceiling and floor . No mess at all. Fantastic job. Wei Choi (designer and site cordinator ) hepled me source and buy such a good pulley system. Also helped me adjust the rope and carabiners to the correct length and we tried the pulley together. I am very happy with the pulley system. Designer/Site coordinator (Wei Choi) He looks young but is resourceful, helpful and attentive to my concerns. Helped me find/select suitable laminates and suitable lightings. Really put in time and efforts in sourcing for a good pulley system--stainless steel, strong and good, useful and practical. !Always on site to coordinate and ensure everything i in order. Table top (Jackie) My undermount sink was leaking. Need to remove quartz table top in order to remove the basin. Challenge was to remove and save the table top so that it could be reused and mounted back. Mounting may look easy, but dismounting a heavy table top glued and fixed for years without any damage is definitely not easy. The table top was so heavy and fragile, yet Jackie and his team were so skilful, careful, slowly adjusting, manoeuvring, and finally pulled the table top out without any crack. ABCD boss, (Averse)was so concerned and came personally on site to supervise the entire operation. I was so happy the table top was saved. Sink (Edmund) Expert plumber, Edmund came and immediately detected the location of the leak. We managed to replace the faulty components and the sink was also saved. Averse, ABCD Remember this name from ABCD. Safely entrust Averse (designer cum boss) in any renovation works . He and his expert team would transform your raw unit into a beautiful home. He has more than 20 designers but he will personally attend to site during critical parts of the project. Very experienced and reliable. Worth every cent you spent. Believe me. Really impressed with the dedication and excellent workmanship🫠
— Peter Ng
Apart from being instrumental in designing a nice home, Alfred was very responsive throughout the whole process, allowing me to have a peace of mind knowing how things are progressing. His project management skill was good, allowing tasks to be completed on time. Workmanship was generally good too. Requests for defects were handled once the contractors had capacity. Overall a good experience with Alfred.
— J
Great experience working with Averse and Joey. They provided very good ideas on the renovation and were able to incorporate me and my wife's preferences, making changes were needed. They are also patient in understanding our requirements and were also very present throughout the entire renovation works process. Not hard-selling of any sort and everything is discussed frankly to allow us to make the most practical decision, since some areas you would want to focus more, and some areas needs to be more economical. Big difference from our past experience where the ID disappears once the contract is signed and doesn't show up to track the progress.
— Benjamin Xie
A Dream Team (Ruveena & Jessie) Who Truly Gets You — and Designs Beyond Expectations! We engaged Ruveena and Jessie from ABCD to design our home, and the experience has been nothing short of exceptional. Before meeting them, we had spoken to two other designers, but with Ruveena and Jessie, we instantly formed a connection — their creativity, innovation, unique ideas, and empathy truly set them apart. They understood our vision from the start, taking all our feedback on board and translating it beautifully into thoughtful, high-quality designs. When some of our ideas weren't practical, they offered smart, efficient alternatives that still stayed true to what we had envisioned — often improving it in ways we hadn’t even imagined. Their designs were not just functional and stunning, but deeply personal — capturing the story of our lives through the pieces we had collected from childhood, our heritage, and travels. Every detail was intentional, well-crafted, and carefully curated to reflect who we are. Throughout the process, Ruveena and Jessie were incredibly efficient, reliable, and dedicated, making the journey smooth, collaborative, and a real pleasure. We can’t recommend them highly enough to anyone looking for talented designers who will bring your dream home to life with heart, creativity, and true professionalism.
— Janani Sridhar
A big thank you to Joey Gan & Averse from ABCD Interior Design for bringing our vision of a modern luxury home to life. They are meticulous attention to detail and thoughtful in their design approach. The final outcome is exceeded the renders. While perfection is elusive in any project, the overall execution came together beautifully. We’ve received countless compliments, and we couldn’t be happier with how it all turned out. A pleasure to work with—highly recommended
— ES
We met up with more than 10 IDs and contractors islandwide, but decided on Jervin because she was sincere, knowledgeable, practical and extremely patient with us. Jervin proved herself to be honest, efficient, responsive, meticulous and pays great attention to details. In addition to Jervin’s impeccable taste for colours, lighting and texture, her team was also trust-worthy and punctual, they worked tirelessly but always made sure the house was neat and tidy at the end of the day. Their quality work met our expectations. Our apartment was handed over earlier than scheduled and everything was perfect as we discussed and visualised. After the project, she also promptly and patiently answered to our queries and helped fix some of our problems. I would highly recommend Jervin to anyone who needs an ID who listens and delivers. She is deserving of a promotion and a big bonus.
— Ming En Leong
I had an exceptional experience with ABCD, A Blue Cube Design, and I highly recommend them to anyone looking for a fuss-free and well-thought-out interior design service. Joey, our assigned interior designer, was incredibly attentive and took the time to understand my wife’s and my preferences, ensuring the final design was exactly what we envisioned. From the start, she carefully considered our lifestyle, favorite colours, and material preferences—incorporating my preferred elements like marble. She also suggested metallic rose gold accents as a uniform theme and material to match my love for shiny finishes and also provide a uniformity of design around my home; this I thought was a mark of a good ID, who is able to identify quickly and to suggest something which the client would love. Despite the challenge of moving from a large home to a smaller 4-room apartment, Joey designed beautiful, functional cabinetry to accommodate our display items, even going the extra mile to measure them for a perfect fit. She ensured that there was enough storage but yet also was attentive to my concern that my home should still look and feel spacious. She managed to provide a great balance between having enough places to store things (for 6 people!) and yet not look cluttered full of cabinetry everywhere. Beyond designing cabinetry and flooring, she helped us select accessories and fittings such as faucets, sinks, showerheads, and even sofas, this I felt was important as these items are part of making the entire design of the house fit my preferred modern-luxe theme. And aside from design, she was experienced in the functionality of a home also. She gave good suggestions on the electrical and lighting plans. Averse, the boss of the company, also took a personal interest in our project. He met us many times together with Joey to ensure that the process was smooth and fuss-free. And he also gave his expert advice when we had to make some difficult decisions. Also, even after the entire renovation process and after handover. Both Averse and Joey are still always available and attentive to help sort any niggling issues. This really highlights their excellent service to their clients. This level of dedication from both Joey and Averse, combined with their expertise in renovation and design, excellent workmanship, and meticulous attention to detail, made the experience outstanding. Their contractors delivered high-quality craftsmanship, and I could hardly find any faults. If you’re looking for a team that goes above and beyond, ABCD is the one to choose. Five stars!
— John Goh
We've had a wonderful experience with Ruveena K Mohan who we have known since 2020 when we first engaged her as our ID. We were looking for someone who would have a keen eye for aesthetics but at the same time, understand our needs to make our house safe for children and our pet. She understood our vision perfectly and was able to put it together in a short space of time. She was very vested throughout the process and we liked the fact that she was able to bring suggestions to the table while also being able to go with our ideas. What I personally valued a lot is that she was not lying about the cost of the material she would be using and that she was showing us options and explained the pros and cons of each in detail. I appreciated that immensely because that way, we could make an informed choice on what were ok to spend on, rather than just going by ``looks`` (which is the experience we had with other IDs). I would always recommend Ruveena for her hard work ethic and her love for her work!
— Caroline Golec
TLDR: Jessie is amazing. You won’t regret choosing her to be your ID! In the lead up, I was pretty set on using a different ID firm. Like a good Singaporean, I decided I should speak to a few firms to validate my choice. Enter, Jessie from ABCD. Jessie blew me away – during the first meeting (~1 week since we arranged the appointment), she brought proposals with her! I’ll let that sink in – no business confirmed, a first meeting from a Qanvast referral and Jessie came with proposals based only off the knowledge I was interested in a modern luxury design. I was upfront that this would be a challenging project – a tight renovation timeline of 3 months (over the Christmas and CNY period), an excessive wife, and myself, who might have undiagnosed OCD. Jessie relished the challenge and confidently assured us it wouldn’t be a problem. This wasn’t a sales tactic. Jessie handed over the keys 1 week earlier than expected, despite renovation starting 1 week later (my fault for not arranging to turn on the electricity, water and gas). Throughout the renovation, Jessie continuously went above and beyond to make sure everything went smoothly. Some anecdotes I remember fondly: - Making sure the finishing is as close to perfect as possible. For example, she insisted some small blemishes on the false ceiling be rectified, despite us not being too fussed. - Accompanying us numerous times to pick out furniture and furnishings, even stepping away from outings with her family, to meet us at furniture shops at short notice. - Helping us contact the developer to source for the same tiles to replace some of the existing ones that were scratched - Although it is outside her job scope, she is helping introduce us to other contractors to fix the non-renovated areas of our house (e.g. kitchen sliding door, stove) - When she found out my wife was expecting, she brought snacks to every meeting and even bought my baby presents! In summary, I can’t recommend Jessie highly enough – her never say die attitude, ability to problem solve under pressure, and openness to change are key qualities that you need in an ID. She is also just the right level of stubborn – she won’t be a robot and just agree to every design/furniture choice you make, but will highlight the pros and cons of each, and won’t hesitate to make a recommendation. At the same time, she’s not overly stubborn as ultimately you’ll be the one living in the house.
— Gavin Tan
I moved into my new home a year ago and wanted to share my experience with ABCD. After seeing numerous 3D designs on social media, I requested Averse to design my space. As someone who is quite particular, I truly appreciate Averse and his assistant, Stephanie, for their incredible patience with me, even after the handover. They ensured that every aspect of the renovation matched my vision—from materials and smart home products to the colors of the ceiling lights. They were always willing to make changes to help me achieve my dream home. Today, my home looks exactly like the 3D design I received 1.5 years ago. Thank you, Averse and Stephanie! I will definitely return to ABCD if I purchase a new home. I highly recommend their services!
— Felicia Khoo
It's been an incredible experience working with Jervin and Amanda from ABCD design. My family bought a condominium unit in a relatively older estate, and we were initially extremely concerned about the amount of reworks and design that had to be completed. However, Jervin and her team were extremely professional through the process, as well as being tremendously resourceful to ensure that we get the maximum value for every dollar we spend. I would strongly recommend Jervin Oh as anyone's ID of choice. She is both responsible, as well as insightful. Been as smooth a journey as can be!
— Malcolm Ng
We have met with over 10 interior designers, and each of them for at least three rounds of review, as my husband and I are certain that this will be our final home. We invested significant time and effort in finding the most suitable designer. We were thrilled to discover ABCD and specifically Estee Chew. I prefer a bright (super bright) home and do not like dark themes. Initially, I was surprised to see that many of Estee’s past projects featured darker tones. During our first meeting, we didn't think much of it, but by the second meeting, we were truly impressed. She was incredibly well-prepared, discussing different materials in detail and even addressing electrical planning and internet cabling right away. In our third meeting, she impressed us again with two proposals, complete with detailed and transparent quotations. Having met many designers, I found none as prepared or as clear about costs. We had heard countless horror stories about renovation nightmares, and we were determined to avoid any issues. While Estee’s pricing wasn't the lowest I have to admit —my husband meticulously compared costs line by line—I felt confident in her abilities. After our third meeting, we narrowed it down to three suppliers and requested site inspections. Estee arranged everything swiftly. After seeing the workmanship, I was certain she was the right choice. Finding the right interior designer is crucial. Many people focus on company reviews rather than individual designers. I admit I was hesitant at first since I couldn't find any reviews of ABCD or Estee's work online. Several designers told us it was impossible to complete our full renovation (1,054 sqft, including extensive hacking, rewiring, and plumbing) within 2.5 months, but Estee made it happen. My neighbors have praised her work and expressed amazement at how quickly she delivered results. Her actual work delivery is almost 95% of what is in the 3D mock up she shared. I do have to also admit that the house is not 100% perfect but I’m super happy with the outcome and definitely worth the money spent. I have received so many compliments of my new home and have recommended a few of my colleagues Estee. I am so glad to have found the right designer. I’m sharing this to help other homeowners in their search. If you need an interior designer, I highly recommend reaching out to her.
— Cherie
Jervin and the team at abluecubedesign completed a fantastic renovation of our resale HDB, and we couldn't be happier with the results. From start to finish, Jervin was incredibly responsive and attentive to our needs. She patiently addressed all of our questions and concerns, and consistently offered creative solutions that perfectly aligned with our vision. The quality of the workmanship is truly top-notch. Every detail was meticulously executed, resulting in a beautiful and functional space that we're proud to call home. Jervin's commitment to excellence and customer satisfaction is evident in every aspect of her work. We highly recommend Jervin and abluecubedesign for any renovation project. They turned our outdated HDB into a modern and stylish dream home, and we're confident they can do the same for you.
— Ibrahim Kusumah Kusnanto
From start to finish, Christina has been a great support to us. The first time she presented her design to us, we felt the difference between someone who is passionate about her project and someone who is just selling ID service. She is also someone who is comfortable to talk to, you can tell her what you want and she will feedback pretty honest. She can also find the best middle ground for everyone’s ideas. Her suggestions are not measured on aesthetic measure alone but also on practical consideration based on her past experiences. I can’t thank her enough for still taking call or replying messages late at night when the situation calls for it. Secondly, throughout reno project, changes are unavoidable. There are things that we will only realise much later what or how we want it done. She doesn’t shy away from reworking an idea, especially if it’s to accommodate our lifestyle and how we use the space. She can handle her vendors well and ensure that no work is half-heartedly done. At the last stage of our reno journey, we requested many spots to be touched-up (silicone seal every small holes that we found on nooks and cranny, sanded some part of arches in the living room so it doesn’t look bumpy, redo small part of damaged carpentry laminate, whatever blunder in design execution from vendor side she will ask the vendor to fix it instead of convincing homeowner that it’s a great alternative, etc) and she took all the requests in stride and smile. Never gave any vibe that we were being too fussy. In reno journey, every parties have different standard of what is “job well done” and you will need your ID’s help to make sure everything is meeting YOUR standard because you will live in that house for long. That’s where Christina shines. She knows how to cajole and convince people to do our requests, It’s one of the ultimate skills that an ID should have, apart from having good taste in design and knowing what’s practical for daily life. Overall, we are thankful that her working style allows us to be as vocal as we did about our needs; without making us feel like we’re bad person to keep troubling people. Special thanks to Ezra whom I’m sure provided support for Christina in the background and also suggested ideas from time to time.
— Vanessa Surya
Renovation has never been an easy journey to embark on. Scouting around Singapore, we had numerous meetings with varying ID firms. It’s never an easy selection process but having met Averse and Joey at ABCD, we immediately felt a connection whereby their innate sense of design acumen and their adaptability to absorb our ideas and articulate them into concepts and themes to differs them from other ID that simply churns out template designs. In addition, their pleasant and cheerful disposition render the experience to that of hanging out with friends and working together on a project. I think this is really important as the renovation process can be quite long drawn out and being able to work with people you like is crucial to enhancing the experience and making it a memorable one. In a world whereby content overflows from all mediums, it’s hard to formulate a singular unique idea, let alone one that is intertwined with functionality. Nonetheless, we found Averse and Joey to be very refreshing and creative in the manner they perceive design and functionality. The little touches and details does go a long way in differentiation and this is where they excel truly. Sometimes it’s not easy to sense a person’s credibility in their design nous but through our conversations with Averse and Joey, it’s clear from the onset that they have this in abundance which made the choice of working with them easy. Plus they were very accommodative individuals who had easy going personalities which helped a great deal. Hence, I highly recommend folks looking for that unique creative renovation experience for their homes to look for Averse and Joey. They are individuals who can elevate your thoughts and bring it to a different level. Can’t recommend them highly enough so if u are looking for a gratifying renovation journey with awe-inspiring outcomes, look no further. Finally, a great thank you to Averse, Joey and Yean Yean for making our interactions such a joy and Aveline & myself definitely cherish this glowing experience and memorable journey!
— Richmond Tan
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